In the thrilling year of 2021, I got to step into the flashy shoes of a brand photographer for a cool local Boise label. Boy, did I soak up some serious wisdom on that gig! When diving into brand work, it's all in the nitty-gritty, and having a slick and easy system in place is key. It's like a secret handshake with the brand - their vision is the compass guiding us through the creative journey.